Current Marketing and Production Studies

Chapter 1 A Research on the Relatıonship Between Celebrity Endorsement and the Social Media Marketing Perception of Consumers Chapter 2 Comprehensive Literature Review for Closed Loop Supply Chain Studies Chapter 3 A Novel Machine Learning Method for Pattern Recognition and Classification Chapter 4 Automobile Brand Preference in Turkey Depending on Countries of Origin and Segments Chapter 5 Opinion Leaders of Digital Era and Their Effects on Consumer Behavior Chapter 6 The Status of Turkish Air Companies in Global Competition and Other Airlines in Air Trade World: Analyses of the Rivalry Chapter 7 Evaluation of Health Service Quality With Servqual Scale: An Application in Turkey